The faster it is – the less time you get to notice how ugly it is.
Discussion in the Australian Porsche forums.
Porsche SE, maker of the 911 sports car, said it has almost 3,000 orders for the new four-door Panamera model, two months before the vehicle reaches showrooms.
Buyers new to the Porsche brand are likely to account for 80 percent to 85 percent of Panamera buyers, Christian Dau, a spokesman, told reporters at the carmaker’s Stuttgart, Germany, headquarters. Porsche is sticking to a target of selling 20,000 Panameras in the fiscal year starting in August, he said.
“None of our previous model lines has ever before yielded such high interest so early,” Dau said. “This shows what we’ve said all along, that this car is coming at the best possible time.”
The Panamera, which cost 1 billion euros ($1.4 billion) to develop and is priced starting at almost 94,600 euros, is the first new Porsche product since the Cayenne sport-utility vehicle became the third model in the company’s lineup in 2002.
The car will be delivered in Germany starting in September and in the U.S. a month later. The model is part of Porsche’s strategy of stemming a sales decline caused by the recession. The company’s North American vehicle deliveries fell 36 percent in the six months through June, and global sales in the fiscal first half ended Jan. 31 dropped 27 percent.
Source: Andreas Cremer at Bloomberg
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