This might sound crazy...but perhaps the issue with the Ferrari dealership is that it's not visible unless you turn into Hindley street. If it had some visibility and was lit up at night on west terrace people might actually be aware it existed. I know there are other problems with the dealership beyond this, but surely visibility is key for brand exposure.
If it was me I'd turn the concept of a dealership on it's head - Set it up in Unley, Hyde Park or Norwood, attach a small bar and restaurant to it, showcase the vehicles, hold car related events there - maybe sell Maserati out of the same dealership.
I'd love to go to a place like that on a Thursday or Friday night for a meal, a few drinks and a gawk at the cars.
I know FUEL in Surry Hills many years ago was built on the same concept and didn't survive, but with Adelaide's new bar rules maybe the time is right?
Forgetting Ferrari, what about a setup like this for the BMW i brand? Or based around classic cars and exotics and you bring in car clubs for special events with food and drink themed accordingly....
Leverage the car sub-culture in a positive way...lots of opportunity...
they dont want the dealership, my mail tells me the old man aint happy
Meeting women on the Internet? Remember, the more similarities u “magically” have, & the more she agrees with u, the fucking crazier she is.