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Offline AdminAG

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Ferrari makes $62,000 profit per car

by Barry Park

Ferrari, the pinnacle of motor cars and motorsport, has posted a full-year financial result that saw it glean a miserly €46,000 ($A62,000) for each vehicle it sold last year.


It’s not as though it was a bad year. The sports car maker recorded more than €1.9 billion in revenue on the back of just 6573 cars delivered to customers — including 126 in Australia — throughout last year.

The company also posted one of its best results for return on sales, a measure of the profitability of each car sold, which nudged up higher than 15 per cent — one of the best results in the car maker’s history.
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‘‘This figure is far higher than the average for the automotive industry, and approaches that of the luxury goods sector,’’ the company said in a release announcing its results for 2010.

According to Ferrari, the company’s good run was largely due to ‘‘the huge success encountered by the different models in the range’’.

‘‘The California, for example, is winning over more and more customers thanks to HELE, the system that, along with Stop&Start technology, reduces CO2 emissions by 23 per cent by guaranteeing maximum efficiency through the intelligent control of vehicle components,’’ Ferrari said.

‘‘The 458 Italia went on sale in 2010 and immediately captured the attention of the market and the praise of critics to become the reference model in its segment, taking the world’s most coveted awards,’’ it said.

‘‘The limited edition 599 GTO also proved extremely successful, with all 599 examples being sold even before the car was officially presented at the Beijing auto show.’’

Ferrari’s Abu Dhabi-based theme park also made a welcome contribution to the company’s bottom line.

‘‘In its first months of activity the park has exceeded expectations, and the Ferrari Store inside it immediately emerged as the best performer of all the stores,’’ Ferrari said.

The US was the biggest market for Ferrari’s products, soaking up 1576 deliveries for the year.

About 20 per cent of Ferrari’s revenue also comes from merchandise generated largely from the Formula One team.

Source: http://theage.drive.com.au/motor-news/ferrari-makes-62000-profit-per-car-20110211-1aphf.html
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Offline PA

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The sports car maker recorded more than €1.9 billion in revenue.

About 20 per cent of Ferrari’s revenue also comes from merchandise generated largely from the Formula One team.

Source: http://theage.drive.com.au/motor-news/ferrari-makes-62000-profit-per-car-20110211-1aphf.html
€380,000,000 in sales of merchandise. That's a lot of red things.



Offline tasgirevik


  • Joined: Aug 2009

  • Drives: classic 911 = DD
That's a lot of red things.
Haha! Imagine the ennui of a whole wall or room of that...actually you don't have to imagine , you see it at every international airport now.



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