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Offline AshSimmonds

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Press Release: http://www.ferrariworldabudhabi.com/pr-details.asp?id_categ=12&id_pr=51

Jul 20, 2010
World’s First Ferrari Theme Park Opens in 100 Days - Ferrari World Abu Dhabi Unveils all Attractions for the First Time

Abu Dhabi, United Arab Emirates, 20 July 2010 - The countdown has started and in 100 days, at noon on 28 October 2010, the world’s first Ferrari theme park, and the largest of its kind, will open its doors to the public. Today Ferrari World Abu Dhabi unveils its exciting and unique attractions, designed to tell the Ferrari passion, excellence, performance and technical innovation together with its story, to families and fans of all ages and interests.

With more than 20 rides and attractions lying beneath the iconic 200,000 m² red roof, Ferrari World Abu Dhabi will offer guests the time of their lives with a host of attractions that indulge the senses in ways never experienced before. With the thrill of some of the world’s most inventive rides, eye-catching surroundings, authentic aromas and distinctive sounds of Italy, Ferrari World Abu Dhabi will have something for everyone.

Some of the state-of-the-art attractions on show include the fantasy world of ‘Nello’ at Speed of Magic, as the mischievous racing driver leads guests on a fantastic 4-D adventure through deep green jungles to icy caves and ravines. Guests can also go faster than anyone has ever been before on a roller coaster when they ride Formula Rossa, which powers them to 240 kmph in less than five seconds. Discover what only Ferrari owners have before, with a tour through the Maranello factory aboard the Made in Maranello attraction and gain an insight into the making of the world’s most sought-after cars. Viaggio in Italia, provides a breath-taking bird’s eye view of Italy, as you follow a Ferrari California through the scenic countryside and famous Italian landmarks.

“The opening of Ferrari World Abu Dhabi will revolutionize the way visitors and people in the region spend their leisure time,” said Mohammad Al Mubarak, Chairman of the park’s operating company, Farah Leisure Parks Management. “It is a great testament of Abu Dhabi’s capacity, and the region’s potential, as a world class tourist destination.”

“Ferrari World Abu Dhabi will provide an enthralling experience that will appeal to all audiences, including families and enthusiasts,” said Claus Frimand, General Manager, Ferrari World Abu Dhabi. “With just 100 days to go until we open the park to the public, all of our staff is committed to delivering one of the most spectacular entertainment venues in the world.”

“I can’t wait until we open our doors on October 28th and welcome our guests to this entertainment experience where they will discover the unique world of Ferrari,” he added.

Ferrari World Abu Dhabi has come a long way since the laying of the first stone back in November 2007 to become the world’s largest indoor theme park.

Rides and attractions:

• Formula Rossa – The world’s fastest roller coaster, reaching speeds of 240 kmph.
• Speed of Magic – A fantasy 4-D journey following the adventures of a young boy as he travels through a kaleidoscopic dreamscape of natural and phenomenal environments, where no Ferrari has gone before.
• Made in Maranello – A virtual trip behind the walls of the famous Ferrari factory in Maranello, taking guests through the intricate process of making the world’s most sought after car.
• V12 – An exciting flume ride to the heart of a 12 cylinders engine.
• G-Force – A thrilling tower ride that will shoot thrill-seekers through the red roof and 62 meters in the air before plummeting back to Earth, experiencing the actual G-force of a Ferrari, in a seat directly inspired by the Ferrari Enzo.
• Scuderia Challenge – Cutting edge racing simulators similar to those used by the drivers of the Scuderia Ferrari in training.
• Viaggio in Italia – A virtual aerial voyage over Italy’s cities and their main monuments, mountains and coasts pursuing a Ferrari.
• Fiorano GT Challenge – A unique dueling rollercoaster with Ferrari F430 Spiders twisting and turning through tight corners on a sprint to the finish line.
• Bell’Italia – A miniature recreation of Italy’s most famous locations, from the picturesque Portofino and the Amalfi Coast to Monza racetrack, the Colosseum in Roma, Venezia and Maranello, the heartland and home of Ferrari.
• Paddock – A re-creation of the Ferrari motor home including garages, transporters & hospitality suites with interactive shows offering fans a taste of the true action behind the scenes on a Grand Prix race day.
• The Pit Wall – An interactive theatre that allows guests to test their judgment in realistic racing scenarios.
• Galleria Ferrari – The world’s largest Ferrari gallery outside Maranello, showcasing the most exclusive range of classic and contemporary Ferrari’s from all over the world.
• Junior GT – A driving school for children with expert instruction where they will drive reduced scale F430 GT Spiders on an equipped driving course.
• Junior Grand Prix – After the Junior GT driving experience, budding F1™ drivers can enjoy the race track in scaled down Ferrari F1™ racers.
• The Racing Legends – A ride through Ferrari’s greatest racing moments starting from the first races all the way to today’s F1 victories.
• Driving with Champions – An interactive 3-D show which follows the adventures of a young engineer who is taken on the ride of a lifetime with a racing champion on his first day working at the Ferrari factory
• Cinema Maranello – Ferrari World’s own theatre showing ‘Coppa di Sicilia’, a short film that tells one of the many inspiring stories from the life of the legendary Enzo Ferrari.
• Junior Training Camp – An interactive play area for children where they can engage with a waterless car wash, become custom ‘constructors’, climb up the grandstand, pilot remote cars, peddle their own miniature Ferrari and play with an F1™ car made of soft, guest-friendly foam.
• Carousel – Featuring never-before-seen Ferrari prototypes based on winning designs from a Ferrari competition.
• Dining and Shopping – A range of concept restaurants and cafes offering authentic Italian dining experiences, in addition to unique shopping locations.

Offline AshSimmonds

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All ride details revealed for Ferrari World, which will target Australians

AUSTRALIANS will be a prime target for the first Ferrari theme park, which has been confirmed to house the world’s fastest rollercoaster.

Details of the 20-plus rides and attractions at Ferrari World Abu Dhabi were announced for yesterday, when the Italian supercar-maker began a 100-day countdown to the official opening of the world’s largest indoor theme park at noon on October 28.

Top billing goes to the Formula Rossa rollercoaster – the world’s fastest – which Ferrari says reaches 240km/h in five seconds, closely followed by ‘V12’ – a flume ride to the centre of a 12-cylinder engine – and Fiorano GT Challenge, aboard duelling F430 Spiders twisting and turning through tight corners in a sprint to the finish line.

Australian and New Zealand Ferrari spokesman Edward Rowe said he expected travel companies and airlines to target tourists from both countries, not because of their high per-capita Ferrari ownership rates, but because of Ferrari World Abu Dhabi’s location near a halfway hub between Europe and Down Under.

Ferrari center imageAs such, he said the Middle Eastern development on Yas Island, near the new grand prix circuit, would attract an entirely new type of clientele to the famed Italian brand.

United Arab Emirates national carrier Etihad is a major partner, encouraging stopovers in Abu Dhabi with the lure of Ferrari World and other theme parks being built nearby, including a Warner Brothers theme park and WaterPark – a huge water slide park that will even include a rain forest.

Mr Rowe said Ferrari was the first company to leverage its brand in this way, taking it beyond conventional sponsorship and merchandising.

“This is a significant change away from how a car company traditionally operates, using the brand not to sell cars but to generate income from a totally different industry,” he said.

The Abu Dhabi theme park is expected to be just the first Ferrari-themed park, with others being considered for as-yet-undisclosed locations.

Apart from theme parks and the Yas Marina Circuit grand prix circuit that hosted its first Formula One race in 2009, the 2500ha Yas Island complex – 10 minutes from Abu Dhabi airport and a 50-minute drive from Dubai – will include 20 hotels, golf courses, apartments and Yas Marina.

Ferrari World – co-developed with Yas Island developer Aldar Properties – is being built under a 200,000-square-media roof with a shape inspired by Ferrari curves and coloured – naturally – Marinello red.

Apart from rides and ‘4D’ experiences, the theme park will also showcase Ferrari’s Marinello factory in a virtual tour, along with the company’s Italian homeland in a virtual road trip following a Ferrari Enzo.

Offline Wattens

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Now isn't that just the best place in the world, F*#k off Disneyland!!!!

Enjoying Life!!!!

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