I'm sure there is better/accurate commentary elsewhere:
" Amongst the cars featured were fan favorites such as the 360 Challenge, the Ferrari California and the F40. The country’s very first Ferrari, the Ferrari 212 Export Coupe, hit Australian shores in Melbourne all the way back in 1952 and since then, Australia grew to become Ferrari’s tenth most important market in 2011.
As the cars made their way around the circuit, the loudspeakers informed those in attendance about some of the brand’s history within the country including the story of Bill and Ralph Lowe, who were responsible for importing the 212 to Australia.\
Bill was himself a former amateur racing driver and even came third in the 1929 Australian Grand Prix. When he tried to initially order the 212 from Maranello, his request was denied because Ferrari did not have a representative in Australia.
The result was that the brothers became one of Ferrari’s first agents outside of Italy, operating under the name W.H Lowe. By 1974, the Lowes were the oldest Ferrari importers in the world and although today, European Automotive Imports are the prancing horse’s official importer in Australia, the Lowes received a special mention during the parade"