[AshSimmonds]

Well, with 2,000 entries at up to 500 words each he would have up to 1 million words of inanity to read through... 

Noted the reference to the exact minimum number has been removed, as has the number of entries received, and noticed something added:

All essays received will be judged by an independent entity, an Australian Company, NETSECRETARY.COM.AU , Australian Achiever Awards winner 2008, who will select a final 5 essays. Christian Healey will judge the winner from the final 5 submitted to him via Netsecretary.com.au.

Wonder how much netsecretary charge for reading, $1-10 an email?

Interesting to see how it all goes (if we hear about it) - not a bad way to pocket ~$100k in 6 months.  According to webstats his site got 204 unique visitors for the month of June - here at AE we got around 80,000-100,000.  If I ran a promo to "win" a car (which I could buy for the winner at the end), and made the entry fee "only" $10 bucks, how many of up to 100,000 people per month would enter...?