[dodger]

Meh....every day is boob day

[PA]

Gold Coast's Sin City Nightclub lists 'boob job' as prize

A SURFERS Paradise nightclub is   promoting breast enlargement surgery as a prize in a controversial   lottery which has infuriated body image experts, women's groups and   plastic surgeons.                                                       

Sin City Nightclub this week launched posters of well-endowed,   lingerie-clad women holding a sign saying "Win a boob job worth   $10,000", the Gold Coast Bulletin said.
Nightclub   owner Jamie Pickering said male and female patrons at the April 3   Ibiza-themed party at the heart of the promotion would be given   scratchie-style tickets that would give them either minor prizes or, if   their scratchie dictated, a chance to enter the ticket in the barrel for   the "boob job" draw.However, a disclaimer on the promo poster states the prize is   actually $10,000 cash, with the nightclub simply suggesting a boob job   as a way to spend the windfall.
Women's Network Australia founder   Lynette Palmen said the marketing ploy was aimed at the ''inflated-ego   Kardashian crowd'' while a spokesman for the Department of Justice and   Attorney-General said the Office of Liquor and Gaming Regulation was   investigating the promotion.
''It's stooping to a new low as a marketing ploy in an image-driven society where cleavage dictates status,'' Ms Palmen said.
''We're   now seeing the magazine industry pull back on airbrushing so young   women are given a chance to develop naturally without feeling pressured.
''This flies in the face of what the industry at large is trying to achieve.''
QUT body image expert Dr Evonne Miller dubbed the campaign ''sexist insanity''.
''I've never seen a sign saying win a $10,000 penis enhancement,'' Dr Miller said.
''It's sexist and shows there's two standards in society.''
''It   assumes young women would want to spend 10 grand on a boob job other   than something that could benefit their future, like travel, a house or   career.''
University of Canberra marketing associate professor   Petra Bouvain dubbed the campaign ''risky and abhorrent'', but admitted   it was clever marketing.
''From a pure promotional point of view ... it's attention-grabbing about breaking through the clutter, '' Ms Bouvain said.
''It is quite shocking and could backfire, though it boils down to really knowing your market.''
Mr Pickering endorsed the prize yesterday and roguishly suggested the controversy was a storm in a D-cup.
He said female patrons frequently discussed cost restricting their desire for fake breasts.
''On the Gold Coast a lot of girls have them and a lot of girls want them,'' Mr Pickering said.
''They   can do whatever they want with the money it's just that we'd like to   see them get a boob job and come in and show them off.''
Mr Pickering said he believed promoting a boob job over a cash prize would attract a greater patronage of females aged 18-30.
Australasian   Society of Aesthetic Plastic Surgery president Dr Craig Layt said using   breast augmentation surgery to ''sex up an ad'' was not illegal.
However, he said there was no way one of the medical organisation's members would be involved in such a promotion.
''If they were, it would be considered medical misconduct,'' Dr Layt said.
''If the prize actually was breast augmentation it would be totally inappropriate.
''But breast augmentation surgery is serious and certainly needs to be dealt with that way.
''People ... make light of how serious it is.
''The classic example is people flying overseas thinking its a holiday - it's not.''
A Department of Justice spokesman said the Office of Liquor and Gaming Regulation was investigating the promotion.
He   said surgical procedures were prohibited prizes, while new consumer   laws introduced in January dictated that businesses could not rely on   small print or disclaimers to excuse misleading or deceptive conduct.[/q]

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