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Offline anotherforumuser

  • AE's voice of reason
  • Choose to take risks or settle for ordinary.

  • Joined: Sep 2010

  • Drives: A red car.
  • Location: Downunder
I guess we can add the latest Qantas debacle to this thread.

In the long term I cant see this effecting Qantas. They will sell cheap seats and build their market share back soon enough. Especially with Christmas coming up and people not being able to get the flights they want any way.


QANTAS' attempt at social media promotion has turned into a classic PR disaster, with users hijacking the promotional tag to insult the airline.

The airline’s official Twitter account asked its followers: "What is your dream luxury inflight experience? (Be creative!) Answer must include #QantasLuxury."

But things quickly turned sour as many Twitter users barraged the airline's account with negative submissions, as disputes with workers' unions drag on.

User smurray38 wrote “#qantasluxury is seeing your planes on Getaway not Four Corners”.

Another user Beta_Boy  said “#QantasLuxury is grounding the fleet so I can fly with @VirginAtlantic instead”

“#qantasluxury is outsourcing your unionized workforce but keeping your marketing team,” said Obfusc8.

In the past week, Qantas hired four full-time social media monitors to keep tabs on what people are saying about it on Twitter and Facebook.

After this latest debacle, they may certainly have their hands full.

Offline Paulstar

  • Joined: Jul 2008

  • Location: Sydney

Here's a piece from just a month ago by one of my "social media guru" friends: http://prakky.wordpress.com/2011/10/31/social-media-is-its-own-beast-the-qantas-way/

Haha I had no idea they were repeat offenders, I'd like to see that social media team try and get their next job.

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