Ohh, prepare for a web rant... (all IMHO
Made is a nice 'bloggy' site, but it's far more about generating investment based on a great concept - than a great online store experience. In real terms, it's lipstick on a pig and the current architecture won't handle a 'real' amount of products over time.
Fine if you want to just browse around - but try doing something 'useful' there - like searching for a product that you walked past and liked the look of - or working out 'co-ordinated' pieces for your place... or just searching at all.
It's a great example of marketing, but actually a reasonably poor example of any kind of eCommerce implementation beyond it being generally pretty and hopefully attracting the spontaneous customer - focussed on click about and hopefully buy something.
Where these guys are exposed is if someone with a relatively solid store, and physical presence pinches the simple concept to design by vote and offshore for manufacture. Tie this into a big, hip furniture brand - stick it in a store where you'll have a longer term relationship as they sell lots of normal as well as cool stuff and ... Made would be in trouble.