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Offline Paulstar


  • Joined: Jul 2008

  • Location: Sydney
@ Al, two small bits of feedback. Since Joel wants to sell product online i think the products should be featured more prominently on the landing page.

I think also there should be more flexibility in the layout for testing different product offerings on the homepage to track using analytics what is working, what is not and optimise the homepage with a view to increase online sales based on that.

I came up with this, all feedback welcomed  :)




Offline allanuber


  • Joined: Aug 2007

  • Location: Sydney
  • Name: Al
Hi Paul,

Nice work. Apprecaite you contributing as we talk a lot here and it's nice to see a few people having a go.

I'm clearly biased, but I think you've missed a basic marketing tenet - tell the customer the benefit to them, not just what you do or sell.

I don't believe pure 'catalogue' sites which focus on product without categorisation of what they are for, nor how they have impacted customers work well if you are later into the market.

For your design - how will it scale to hundreds of products/groups? Top menus have been panned, but there's few mechanisms that work more logically for average punters.
C'mon, do it!



Offline flamestone

  • Geekographer

  • Joined: Jul 2007

  • Drives: to and from everywhere
  • Location: Central Coast
  • Name: Shane
  • www: Flamestone.com
Time for me to chime in.   :D

Majority of the site is for wholesaling to large retail chains, as well as online purchases for  the average joe.

Regarding this, how well do you know your target audience?

Some things are bought online, and some things consumers research online but then go to the shop to purchase.  Where do your audience sit? Either side of the fence, or on it?

If you know the answer to this with confidence, then you'll either want to add some really prominent "where to buy" functionality, or avoid it all together (so as not to distract the consumer who would have otherwise made an immediate purchase online).

2 cents delivery complete.  :D



Offline dodger

  • Tommy Gunna

  • Joined: Dec 2009

  • Location: Melbourne
You know your audience best, you have tp put yourself in their position, be a customer of yours, what would YOU want to see ? what would make YOU go further, what would be attractive to YOU.

Once you've been able to place yourself mentally in that position all will become clear then you just have to get a developer to translate that knowledge of yours into a web site.



Offline flamestone

  • Geekographer

  • Joined: Jul 2007

  • Drives: to and from everywhere
  • Location: Central Coast
  • Name: Shane
  • www: Flamestone.com
You know your audience best, you have tp put yourself in their position, be a customer of yours, what would YOU want to see ? what would make YOU go further, what would be attractive to YOU.

Once you've been able to place yourself mentally in that position all will become clear then you just have to get a developer to translate that knowledge of yours into a web site.

Actually I find that's fundamentally incorrect for the majority of my web related customers.

Most rely on my expertise in uncovering the answers either from my experience, or via structured A/B or multivariate testing.



Offline dodger

  • Tommy Gunna

  • Joined: Dec 2009

  • Location: Melbourne
Actually I find that's fundamentally incorrect for the majority of my web related customers.

Most rely on my expertise in uncovering the answers either from my experience, or via structured A/B or multivariate testing.

Thats why they will never be the best they can be, they rely on YOU to know what their customers want and as much as you can answer that to a degree you can't get into their heads like the guy who knows them best, your client, they should be telling you what they want not the other way round.



Offline flamestone

  • Geekographer

  • Joined: Jul 2007

  • Drives: to and from everywhere
  • Location: Central Coast
  • Name: Shane
  • www: Flamestone.com
Thats why they will never be the best they can be, they rely on YOU to know what their customers want and as much as you can answer that to a degree you can't get into their heads like the guy who knows them best, your client, they should be telling you what they want not the other way round.

That's correct to a certain degree.  If you're totally lost and have no idea about your customer, then yes there's a big problem.

But the person that thinks they already know it all and can't benefit from the tools/experience that Al and I have also has a problem.



Offline AshSimmonds

  • Geekitecht

  • Joined: Feb 2006

  • Drives: GF's shitbox :(
  • Location: Adelayed
  • Name: Humble Narrator
  • www: AshSimmonds.com
Thats why they will never be the best they can be, they rely on YOU to know what their customers want and as much as you can answer that to a degree you can't get into their heads like the guy who knows them best, your client, they should be telling you what they want not the other way round.

Many bricks-n-mortar folks don't really know the best strategy for online, sure they know their customers, but they end up asking you for advice on how to properly engage them when it's the big bad webosphere that they don't know much about beyond youporn.





Offline dodger

  • Tommy Gunna

  • Joined: Dec 2009

  • Location: Melbourne
That's correct to a certain degree.  If you're totally lost and have no idea about your customer, then yes there's a big problem.

But the person that thinks they already know it all and can't benefit from the tools/experience that Al and I have also has a problem.

Correct, but you know how to put the clients ideas into a web site, but he must have the ideas first though in some cases they could leave it all to you, I've never worked that way, if you don't know what your customer/visitor wants perhaps you should just do something else.

On the other hand if a large company comes to you and asks for a web site to do "X" I can understand that, if it's part of a larger picture a company where you're dealing with people at a ceertain level where they don't have a personal stake in it.



Offline dodger

  • Tommy Gunna

  • Joined: Dec 2009

  • Location: Melbourne
Many bricks-n-mortar folks don't really know the best strategy for online, sure they know their customers, but they end up asking you for advice on how to properly engage them when it's the big bad webosphere that they don't know much about beyond youporn.

and there's plenty of those, I was talking from my experience, but the majority out there probably fit your description.




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