I find it interesting but don't you worry about your competitors approaching your advertisers saying "we get more" ? and fudging the figures to suit themselves ?
Have been pretty negligent in communication with potential advertisers, focussing on content and cool runnings primarily, but at some stage it's likely I'll be a bit more pro-active.
I believe in a meritocracy - or at least the right to believe in it - sure it's naive to think that's the way to world works as it often seems the slickest tongue gets to lick the lollypop. Maybe it'll work out maybe it won't - as long as it's been fun along the way.
