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Offline 98octane

A recent census found the highest concentration of Lamborghinis in Victoria is found in Dandenong.  Channeling RB: drug dealers? Apart from that, the only explanation I can think of is that the cars are owned by businesses based there.

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That's no Toorak tractor

Barry Park April 14, 2011

Does where you live really determine which car you drive?

Somewhere in the middle of Melbourne’s central business district, a Massey Ferguson tractor sits idle. Well, we’re guessing it is idle because there’s no bottom-40 hectares to plough before lunch in a city landscape dominated by skyscrapers and ribbons of bitumen.

The city-bound Massey, probably used to trim the turf at the MCG, we’re guessing, is one of a few surprises thrown up in the Australian Bureau of Statistics’ annual census figures that provide a picture of who drives what, and where, in Victoria.

For instance, while Toorak— where, by the way, there are no tractors registered—and Brighton account for the largest concentration of Rolls-Royce motor cars breezing through their leafy streets—home to 57 of the at-times frighteningly expensive limousines—the former goldmining giants of Ballarat, Castlemaine and Bendigo, and fruit-and-dairy hub Shepparton, are, combined, home to almost as many Rollers. Even the sleepy East Gippsland township of Traralgon has seven of them clogging the streets, making them almost as common as the cow muck that provides much of the region’s income.

Brighton also favours Bentleys and, just like that Massey Ferguson, quite a few also call Melbourne’s CBD home.

If you’re all about exclusivity, though, you can’t go past Mercedes-Benz’s uber luxury brand, Maybach. If there’s one in your driveway, it’s one of only a handful in the state. Mind you, three of the eight Maybachs scooped up by the census are concentrated in Greenvale, just east of Melbourne Airport.

At the other end of the scale, if you’re into the cheap Korean cars, Tullamarine is home to more than 4100 Hyundais, while the most likely residents to nudge a Kia up the driveway live in—we have a return winner—Tullamarine, with more than 1000 of the brand’s cars owned there. Could have something to do with the airport rental companies out that way.

A research fellow at Monash University’s Centre for Population and Urban Research, Ernest Healy, says dual-income families with children living on city fringes will tend to own multiple cars.

‘‘People who are sort of battlers on the suburban fringe tend to have a lot of cars but I think it’s because their cars may not always be very reliable and they always need a back-up car,’’ Healy says.

‘‘Once you have kids, car use becomes exponentially important . . . and the number of cars owned per household goes up.’’

The census data shows that if there’s a Ford in the garage, owners are more likely to live in Langwarrin, near Frankston, where more than 7500 reside.

As for Holden, the small rural city of Benalla has more than 10,000 of them roaming the streets, which represents a Lion badge for two out of every three residents living in the area.

No asking which way their loyalties lean in the old red-versus- blue debate.

On the question of Toyota, well, there must be a lot of smart people buying them. The biggest concentration of them— more than 9000—are owned in the Monash University precinct in Melbourne’s south-eastern suburbs. Healy, though, is not one of them, preferring a Mitsubishi Magna for his daily commute.

But forget the mainstream stuff. What we really want to do is snoop over the fence and see what sort of exotica are hidden away in our neighbours’ garages.

In Brighton, for instance, it’s more likely to be a Maserati, while Porsche owners are more likely to live in . . . Brighton. Aston Martins? Again, try Brighton, where the well-heeled residents must have very crowded garages.

Healy says the average number of cars in each household tends to increase with income.

‘‘Wealthier residents do tend to have more cars,’’ he says.
‘‘This suggests the level of car ownership may in part be an expression of affluence.’’

That clipped British marque, Jaguar, is more at home in Brighton, too, but don’t be surprised to see a good number of them running through the streets of Ballarat, where all that shines is not just gold, apparently.
Fans of the prancing-horse badge will need to travel to nearby Toorak to catch a sight of an all too-rare Ferrari, while bull-busters will have to wander down to Dandenong—yep, that industrial satellite city in Melbourne’s outer south-east—to immerse themselves in the highest concentration of Lamborghinis in Melbourne that’s more than a few kilometres from a showroom.
The Lamborghini count in Dandenong is an anomaly that immediately catches Healy’s eye.
‘‘I can tell you flat out from all the work we’ve done on socioeconomic issues in Melbourne over the years: Dandenong is one of the three areas in Melbourne that are chronically socioeconomically disadvantaged,’’ he says. ‘‘Why Lamborghinis should wind up in Dandenong, I have no idea.’’

The long-established residential heartland of Fountain Gate is also the unofficial home of the Hummer, the now defunct military-style vehicle that was sold off to a new Chinese owner by American heavyweight General Motors last year as it fought to keep the bankruptcy wolves from the door.

If you aspire to own one of the more affordable luxury brands, don’t buy an Audi if you live in Glen Waverley, where they’re thickest on the ground.
BMWs are equally ho-hum in the likes of Toorak and Brighton— and again in Glen Waverley.

Not even Mercedes-Benz’s three-pointed star buys you exclusivity in these same suburbs. Sadly, the same goes for Lexus, so you can’t stand out by favouring the only Japanese luxury-car maker to trade blows with the Teutonic trio.
Healy says data from the 2010 census shows that people living in Glen Waverley tend to score highly in terms of education, occupation and socio-economic advantage, showing it’s an affluent area.

‘‘The fact the (cars in Glen Waverley) tend to be slightly flashy European cars doesn’t surprise me,’’ he says.
The data shows, too, that there are still many people who dream about off-road adventure but don’t necessarily live within cooee of the challenging terrain their jacked-up rides are meant to tackle.

Of the dedicated four-wheel-drive set, the residents of Toorak and Kooyong like their Land Rovers, Richmond’s mud-plugger of choice is the Range Rover and Jeeps find favour in the septic centre of Melbourne, otherwise known as Werribee.

Healy says the high level of off-roader ownership in inner suburban Melbourne could again indicate people’s affluence rather than their need to own a certain type of vehicle.

‘‘It doesn’t surprise me—that’s why we call them Toorak tractors,’’ he says.

‘‘Maybe it’s because some of these people have holiday houses or a weekend house and they take off in their four-wheel-drives as their idea of getting out of Melbourne to the country.

‘‘They load up the kids and head off to the holiday house at the beach or something.’’

Aficionados of the brand that hails from Milan, Alfa Romeo, are more likely to feel at home in Kew than the traditional Italian-Australian base of Carlton, which ranks only midfield for the number of Alfa-centric owners throughout the state.

Fiats, meanwhile, have their weight of numbers firmly fixed in outer-suburban Reservoir.

Francophiles are more likely to rest their Renaults, place their Peugeots and cache their Citroens into suburbs as diverse as Kew, Geelong and Fitzroy.

According to Healy, the cheaper European cars are making strong inroads with younger buyers.
‘‘Just anecdotally, young people I know around here who are tertiary-educated and aspirational tend to like these smart European cars,’’ he says.

‘‘Some of them are even going for Skodas – something a little bit stylish and European.

‘‘They wouldn’t even go for something like a Benz; they want something that equates with their iPods and their Apple computers. They tend to . . . go for these rather twee European-style cars—there’s a bit of a fashion thing there.’’
Overall, though, Holden has the strongest foothold on the Victorian market with more than 600,000 vehicles in driveways, according to last year’s census data, ahead of next-placed rival Toyota, with 550,000 vehicles.

Ford is placed third with almost 531,000 vehicles registered, while Mitsubishi accounts for more than 220,000.

Mazda and Nissan account for slightly more than 182,000 cars each, while Honda’s share is more than 160,000.

The all-wheel-drive brand Subaru, which dominates in hilly Eltham and Croydon, just sneaks into the six-figure club with a 102,000-car share of the space.

http://m.theage.com.au/drive/motor-news/thats-no-toorak-tractor-20110414-1dekn.html



Offline Mr Enzo


  • Joined: Feb 2010

  • Location: Melbourne
From the article.

The Lamborghini count in Dandenong is an anomaly that immediately catches Healys eye.

I can tell you flat out from all the work weve done on socioeconomic issues in Melbourne over the years: Dandenong is one of the three areas in Melbourne that are chronically socioeconomically disadvantaged, he says.

Why Lamborghinis should wind up in Dandenong, I have no idea.


They are baffled aswell.
Batti il ferro quando caldo.
Strike when the iron is hot.



Offline donut97


  • Joined: Jul 2008

  • Location:
  • Drives:
I have heard that there is a business there that owns a few and races them. No further details though.



Offline hummel


  • Joined: Nov 2007

  • Location:
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I have heard that there is a business there that owns a few and races them. No further details though.

There is Consolidated Chemical Co which is Ted Hughlin's car in Aus GT.

Business is in Dandenong and can't say I see to many lambo's... infact Lamborghinis would be the least exoctic brand I would see around here. I do see FOAM a lot though!


There is one guy around the corner that alternates each day between:
Rolls Phantom
Rolls Phantom Drophead
Bentley GT
Bentley Flying Spur
S65 AMG

He may have a Lambo or two reg'd to his company?



Offline mondi

  • Resident Bogan
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We have done a lot of restoration work for people down there as well............. :scratchchin:





Offline donut97


  • Joined: Jul 2008

  • Location:
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There is one guy around the corner that alternates each day between:
Rolls Phantom
Rolls Phantom Drophead
Bentley GT
Bentley Flying Spur
S65 AMG

He may have a Lambo or two reg'd to his company?



Maybe not, seems as though he has a barge fetish?



Offline mondi

  • Resident Bogan
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Offline Last_Ride


  • Joined: Sep 2007

  • Drives: a thing with 4 wheels
  • Location: VIC
  • Name: call me habib
reservoir got fiat ... lol true ..... but i have seen a murci in reservoir
my car does 0-100 in 30 mins

http://www.flickr.com/photos/44014241@N03/



Offline deangpsx8

  • I Am Legend
  • I am legend in my own lunchbox

  • Joined: Dec 2007

  • Drives: Everyone Crazy
  • Location: Don't know I'm Lost
  • Name: Dean
  • www: Intellitrac.com.au
Maybach's in Greenvale?

I know who........

But can't tell
Sorry  :p
Persistence Beats Resistance



Offline mhh

  • Chief Test Pilot

  • Joined: Feb 2006

  • Location: Adelaide
Maybe not, seems as though he has a barge fetish?

Oi, the S65 is not a barge, I'll have you know.














It's a tank :D



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