Poll

Would you install a GPS Tracker in your car?

Yes
5 (33.3%)
No-Don't need one
1 (6.7%)
No-Too Expensive
2 (13.3%)
No-Don't like the big brother aspect
6 (40%)
No-Because there are no insurance benefits
1 (6.7%)

Total Members Voted: 15

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Offline deangpsx8

  • I Am Legend
  • I am legend in my own lunchbox

  • Joined: Dec 2007

  • Drives: Everyone Crazy
  • Location: Don't know I'm Lost
  • Name: Dean
  • www: Intellitrac.com.au
Hi All,

I would like some honest opinions on whether you guys see a need for GPS tracking systems for your cars.

Our business has been around for many years  and our Stolen Vehicle Tracking Division is not really performing.

Our Corporate, Government and Medium Enterprise divisions are running at a million miles an hour  and our service delivery department can hardly keep up.

But unfortunately our stolen vehicle tracking division struggles to make  sales.

If we analyse our sales in other countries, Stolen Vehicle Tracking and security related applications are the major revenue earners.

Is it because:-
1. Australia is a relatively safe place to live and we don't see the need for Stolen Vehicle Tracking Services?
2. Is it "The Aussie" she'll be right mate ..it will never happen to me?
3. Is it the fact that our insurance will cover the cost of a new exotic  so who cares anyway?
4. Is it the fact that insurers generally do not demand a tracking system in exotics?
5. Is it the fact that insurers do not give a reasonable discount for Tracking devices?
6 Is it the fact that you are afraid of the big brother syndrome and the possible collection of driving history and data?
7. Is it the fact that you don't want your cars compromised by shotty installation?

Your comments would be greatly appreciated by myself and my marketing teams.


If you would like to view more infomation on what is on offer you can go to our IntelliTrac Website at


http://intellitrac.com.au/ImagineGPS-SVT123.html



Regards

Dean (fellow exotic owner)



Offline Ferrari Fissatore

  • Soap Dodger

  • Joined: Jan 2007

  • Location:
  • Drives:
I've offered it to many customers, they all just shrug and seem not fussed.

But I fit bluetooth phone units etc to many.... so it's not an installation problem.. it must be because we're stuck on this island in the south pacific and where are the cars gunna go?

Ferrari typically has an amazing record for NOT getting stolen, but Porsche etc would be quite the opposite IMO, and in my UK experience, yet the Porsche specialist at no 61 in my road (I'm 33) doesn't fit any either...

So... dunno, is my answer...  :tilt:

I'd concentrate on lease/finance co's. Get them to insist on trackers in leased/financed cars.. it makes sense, yet NO-ONE does it as far as I know....




Offline deangpsx8

  • I Am Legend
  • I am legend in my own lunchbox

  • Joined: Dec 2007

  • Drives: Everyone Crazy
  • Location: Don't know I'm Lost
  • Name: Dean
  • www: Intellitrac.com.au
I've offered it to many customers, they all just shrug and seem not fussed.

But I fit bluetooth phone units etc to many.... so it's not an installation problem.. it must be because we're stuck on this island in the south pacific and where are the cars gunna go?

Ferrari typically has an amazing record for NOT getting stolen, but Porsche etc would be quite the opposite IMO, and in my UK experience, yet the Porsche specialist at no 61 in my road (I'm 33) doesn't fit any either...

So... dunno, is my answer...  :tilt:

I'd concentrate on lease/finance co's. Get them to insist on trackers in leased/financed cars.. it makes sense, yet NO-ONE does it as far as I know....

So basically ...it seems like there is no need to have one fitted.
The likely hood of the car being stolen is quite low?

Would be interested to hear from some NSW guys, where car jacking seems to be a big issue.

Most of our cars have been stolen and recovered in NSW and WA, where the

Customer gets held up at gun point and the car is taken.
Or
Home is broken into  sometime whilst the owner is sleeping.
Keys taken off the keyrack
Car Gone!




Offline Ferrari Fissatore

  • Soap Dodger

  • Joined: Jan 2007

  • Location:
  • Drives:

I'd concentrate on lease/finance co's. Get them to insist on trackers in leased/financed cars.. it makes sense,

speaking of which, I see stephens has re-appeared on fchat....  :tilt:




Offline deangpsx8

  • I Am Legend
  • I am legend in my own lunchbox

  • Joined: Dec 2007

  • Drives: Everyone Crazy
  • Location: Don't know I'm Lost
  • Name: Dean
  • www: Intellitrac.com.au
the ones that have tried have ultimately lost market share  and then relax the criteria



Offline mhh

  • Chief Test Pilot

  • Joined: Feb 2006

  • Location: Adelaide
If the insurance company doesn't require it, I've not bothered.

On the subject of car security, where can I buy one of those cabinets that workshops have that store customers' keys?  The type with a keypad.



Offline anotherforumuser

  • AE's voice of reason
  • Choose to take risks or settle for ordinary.

  • Joined: Sep 2010

  • Drives: A red car.
  • Location: Downunder
Some thoughts....

We pay so much for insurance, we feel protected :) let'em pay up.

Most, not all, exotic drivers dont park them out in public, away from eyesight, too often.

Theres not a real market for exotic stolen parts in Australia, everyone knows everyone else when it comes to exotics and most are well insured.

Insurers have tried demanding tracking systems for exotics and weve chosen to go somewhere else because
A:they dont want it for recovery when stolen, they want it set up so they can record your speed and use that against you at renewal time to increase your premiums
B:detect if you were speeding at the time of an accident so they can refuse your claim.

The thing is, your trackers are inexpensive, Id be looking at the Street Machine and Rice market more than the exotics.

I'd look at putting your systems into some of the big shops like Supercheap as a tracking alarm system..... most Aussies dont know about your trackers, they go to Car Audio Stores or Auto shops for Alarms so they dont research and hear about you.

Id have a stall at some of the bigger car shows or Summer Nats regularly and show off what you have. You may already do that, I dont go to car shows much any more ;)

Id consider putting your systems on Ebay to spread the word...
but Id put them seperately and as part of an alarm system then cross promote the other on each add....

Always promote that youre an Australian company with Australian Support. Are you in every state... or do you need agents?  :scratchchin:

I'll get a couple sooner or later so dont stop selling them.
 




Offline hydie


  • Joined: May 2009

  • Location:
  • Drives:
Most, not all, exotic drivers dont park them out in public, away from eyesight, too often.

Theres not a real market for exotic stolen parts in Australia, everyone knows everyone else when it comes to exotics and most are well insured.
I think these two points are spot on.

When the cars are not in their sight, they are their secure garages which they feel does the job.

They might other other layers of security, ie: CCTV etc.



Offline Red Lotus

  • She's a year younger than my wife!

  • Joined: Apr 2006

  • Location:
  • Drives:
"I dont go to car shows much any more ;)" - no one does which is half the reason why they stopped!!

I agree that there is little marketin Oz for these. You already do the POE for Evo & STI, and I think the market is really the lower end who may/may not insure - the ricers and the Holden & Ford brigade - basically people who dont drive their cars hard.

My car is almost never parked on the road except outside a cafe after a 'run', not that my car is a target. However speed tracking is a major issue for drivers like me and I would never contempate a tracker for that reason in any car I drive.



Offline deangpsx8

  • I Am Legend
  • I am legend in my own lunchbox

  • Joined: Dec 2007

  • Drives: Everyone Crazy
  • Location: Don't know I'm Lost
  • Name: Dean
  • www: Intellitrac.com.au
We have approached most of the chain stores  and of course since there is no demand, there is a reluctance to place these devices on the shelves.

We also own Novatronics..www.novatronics.com.au   You will notice that the web site has not been updated for 5 or 6 years, because once again the car alarm market is dead.

We factory fitted the EVO8 in 2004 and 2005 with a custom Australian made alarm system and the IntelliTrac X8 tracking device.  It was rated the "hardest car to steal" in 2004 by the insurance industry,  but of all the 200 EVO8 fitted, most owners did not continue their monitoring subscription at the end of the initial term.

Mitsubishi went to another supplier for the EVO9 ( I can't comment, but the evo forums will give you the proper insights) and then abandoned GPS tracking on EVO10, due to low customer appreciation/acceptance.

Holden had "Holden Assist" on the Stateman...and that seems to have fizzled out.

Toyota had "Toyota Assist"....once again gone to oblivion.

BMW and Mercedes had similar schemes  which also didn't take off.


At this stage we offer OH&S and security type services such as lone worker protection, man down alerts, sos alerts etc.
to our corporate and government customers via our 24 hour security centre, hence we will not be shutting down the security monitoring service.

Stolen vehicle tracking for consumer use simply piggy backs on this existing service and infrastructure and hence will not be shut down.

Maybe we simply don't devote any further marketing resource to it.



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